Local Search Marketing

For every time the local phone book is referenced there are 25 local searches online.

Local search marketing is increasing every day that passes, with good reason.  Consumers in the US, for example, perform over 4 BILLION local searches every month as they increasingly choose online search over traditional methods of advertising like yellow pages, newspaper, radio and television.

Did you know?

  • 63% of people have replaced phone books with local Internet search
  • Approximately 97% of all consumers begin their search online
  • 72% of local searches result in purchase